In 2011, Beyonce was part of the Let’s Move campaign to fight child obesity. They come with an audience, but this audience might not relate to your brand. There’s a lot to consider with celebrity voices.
You know what they say: if the deal is too good, think twice. It’s one thing for your audience to recognize the celebrity you use for your voice-over, it’s an entirely different thing for these listeners to engage with your brand because of it.Ĭelebrities help in raising awareness for your brand, but be prepared for your audience to question their emotional genuineness and motivation for promoting your products.īesides, celebrities often end up building their brands and not your own. A famous voice doesn’t make up for a bad voice-over script, and neither can it cover up the incompetence of a bad voice actor.Ī celebrity voice is not a magic wand that can turn bad advertising into good advertising. The appeal surrounding the use of celebrity voices in commercial voice-over only goes so deep. It makes no difference whether you use a regular voice-actor or a celebrity because both will have the same delivery. If your company is holding a major sales event, you need to create an ad that sounds enthusiastic, urgent, punchy and time-limited. Why?īecause the best commercial voice-overs don’t rely on voice, they rely on intent. When selling to completely new countries, using famous and familiar voices is the easiest way to get people excited about a new product.Ĭelebrity voices are sometimes overrated. Local celebrity voices can help brands translate content and establish credibility in foreign markets. Just make sure to guide your voice talent (even if they’re a screen actor) through their first few voice-over scripts for the best results.
#Using celebrity voices on waze tv#
Voice acting doesn’t rely on facial expressions, so all the emotion that would have been conveyed through body movements has to be packed into the voice.īoth radio and TV advertising can accommodate celebrity voices, and even if the person is not super famous, some argue that listeners can still identify their voice on a subconscious level. However, just because a celebrity is good at acting doesn’t mean they will excel at voice-overs. This leads to shorter recording times and cheaper rates. If your chosen celebrity is a film actor, it might be easier for them to adapt to voice acting techniques. Celebrity Film Actors Don’t Need Much Training in Voice-over…But A familiar voice cuts through the noise and creates an emotional connection with the audience.įamiliarity equals trust, and trust equals sales. People are exposed to thousands of ads every day. Looking for the perfect celebrity soundalike? Submit a project here and find your match! Familiarity Here are more reasons why we love famous voices in commercial voice-over: Their recognizable voices help create awareness around a company’s products and even increase sales. Celebrities usually have a mass following that is just a tweet away. The best advantage of using celebrity voices is that they come with an audience. This post was updated in May 2021 Celebrity Voices for Commercial Voice-over: Pros
#Using celebrity voices on waze professional#
Celebrities are people too and their voices need the same training and guidance given to professional voice talents.īut if hiring a famous voice has (more or less) the same effect on your campaign as hiring a regular voice-actor, is there any point in using the celebrity at all?īrands believe that more people listen (and respond) to a commercial if it is voiced by a celebrity as opposed to an anonymous voice actor, and they’re not wrong. Getting the right celebrity voice for your brand really depends on what your goals are, and of course, your budget, but it might not be as expensive as you think. But if the celebrity voice is disliked, unprofessional or unrecognizable, the results could negatively affect your image.
Using a well-recognized voice can boost the trustworthiness of your brand as well as expose your product to a wider audience. The use of celebrity voices in commercial voice-over is tricky. And then there are the not so famous celebrity voices that you swear you’ve heard before but can’t quite put a finger on. There are famous voices (Morgan Freeman and Beyonce) that people recognize without having to see the speaker’s face. Brands have been using celebrities to endorse their products for the longest time, and these so-called celebrities are everywhere. Celebrity voices are not new in commercial voice-over.